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описание
Haystack is hiring on behalf of a partner in the media industry. The partner develops measurement solutions focused on perception, influence, and brand-related analytics.
задачи
Own the end-to-end analytical approach for a flagship measurement solution, from model design through delivery;
Design, run, and evolve regression, multivariate, and factor-based models to identify and quantify drivers of perception and influence;
Partner with commercial, insight, and product teams to shape analytical approaches addressing real business questions;
Provide technical leadership and mentoring to junior analysts working on perception and influence analytics;
Raise overall analytical capability through coaching on statistical thinking, modelling techniques, and interpretation.
требования
Strong experience in advanced analytics, statistical modelling, or quantitative research roles;
Deep hands-on expertise in regression analysis and multivariate statistical techniques;
Strong working knowledge of R and/or Python for statistical analysis;
Experience working with perception, attitudinal, or brand-related data;
Experience in media, marketing effectiveness, brand measurement, or advertising analytics;
Nice to have: Familiarity with index construction or composite metrics.
условия
Hybrid working model to support work-life balance;
Opportunity to lead key analytics initiatives within a renowned media organisation;
A culture that celebrates diversity and encourages professional development;
Opportunity to work on innovative measurement solutions.
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