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описание
Dr. Martens is a global brand with over 60 years of heritage and cultural impact.
задачи
Define and measure product performance across the end-to-end customer journey, establishing and tracking KPIs across all journey stages
Analyze customer behavior, funnels, and interaction patterns across digital and omnichannel touchpoints to identify friction, drop-offs, and opportunities
Translate complex data into actionable insights that inform product strategy, prioritization, business cases, and roadmap decisions
Support experimentation and performance measurement by developing measurement frameworks, analyzing test results, assessing impact, and maintaining dashboards and reporting
Build and strengthen a connected, customer-focused view of performance by integrating multiple data sources, partnering with Data, Technology, and Product teams, and using AI to accelerate analysis and generate deeper insights
требования
Strong ability to analyze complex datasets, identify trends, and apply appropriate analytical techniques to product and customer questions
Comfortable using dashboards, analytics, and experimentation tools, with a strong understanding of digital product journeys and customer behavior
Able to frame ambiguous questions, develop robust analytical approaches, and deliver clear, actionable outputs
Skilled at translating complex data into concise, compelling insights and recommendations for non-technical stakeholders
Confident using AI tools to accelerate analysis and insight generation, with strong attention to data accuracy and a proactive mindset toward learning and improving analytical approaches