product analyst customer behaviour

Awin is an affiliate partnership network that builds an open, transparent partner ecosystem. The company operates within the Axel Springer group and supports global teams through a diverse and inclusive culture.

• Act as the analytics partner across cross-functional product teams, using data and insights to shape product strategy and drive measurable outcomes;
• Help teams turn strategic goals, customer problems and product hypotheses into clear questions, measurable outcomes and meaningful success metrics;
• Analyse customer journeys, funnels, conversion, activation, feature adoption, engagement, retention and customer segments;
• Use product and business data to identify behavioural patterns, friction points and opportunities for improvement or growth;
• Support prioritisation by establishing baselines, sizing opportunities and explaining potential customer and business impact;
• Use Amplitude to explore customer behaviour, create cohorts and build clear, reusable dashboards;
• Improve Awin’s use of Amplitude through consistent metric definitions, event taxonomies, dashboard templates and documentation;
• Work with Product and Engineering to define tracking requirements, address implementation gaps and ensure accurate data capture;
• Help teams design and evaluate product experiments by defining hypotheses, primary and guardrail metrics and suitable methods for interpreting results;
• Create clear dashboards and visualisations that connect customer behaviour with relevant commercial outcomes;
• Combine quantitative analysis with UX Research and customer feedback to understand what customers are doing and why;
• Communicate findings through concise narratives, visualisations and practical recommendations;
• Help product teams become more confident and independent in their use of data;
• Act as a trusted analytical partner to Product leadership;
• Drive best practices for product measurement and experimentation.

• Experience in product analytics or a product-focused data role, working directly with digital product teams;
• Strong track record of using behavioural product data to uncover insights, tell a clear story and influence product decisions;
• Ability to explain why findings matter and what teams should consider doing next;
• Proficiency in SQL and comfort exploring large or complex datasets;
• Hands-on experience with a product analytics platform such as Amplitude, Mixpanel, Heap or an equivalent;
• Experience supporting product experiments and A/B tests, including defining hypotheses and success metrics and interpreting results appropriately;
• Understanding of product instrumentation, including event taxonomies, tracking plans and metric definitions;
• Experience defining product KPIs, measurement frameworks and appropriate success and guardrail metrics;
• Ability to translate ambiguous product or business problems into focused analytical questions;
• Ability to communicate complex findings clearly to technical and non-technical audiences;
• Comfort working across different product areas and balancing deeper analysis with faster questions that help teams maintain momentum;
• Nice to have: Experience with Amplitude.

• Four-day Flexi-Week with one lighter or completely disconnected day per week at full pay, without reducing annual holiday allowance;
• Monthly work expense allowance and a furniture package for a home workspace;
• Private medical insurance covering health, vision and dental treatments;
• Meal vouchers;
• Subsidy for screen working glasses;
• Health and wellbeing initiatives;
• Learning and development through Awin Academy;
• Peer-to-peer recognition programmes.