product designer for growth experiences

HelloFresh develops subscription-based, direct-to-consumer food products, including meal kits, ready-to-eat meals, pet food, and premium meat and seafood. Its HelloTech organisation builds shared digital platforms, data systems, and operational technology that support personalized food experiences for millions of customers worldwide.

• Lead end-to-end design of critical growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models;
• Translate complex customer and business problems into clear experiences that communicate value, reduce friction, and support confident decisions;
• Balance short-term conversion opportunities with long-term customer engagement and retention;
• Partner with Product, Engineering, Data, Research, Marketing, and Content Design to identify opportunities across the customer journey;
• Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop product directions;
• Contribute to long-term vision and deliver tactical improvements with measurable impact;
• Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments;
• Partner with Product and Data to evaluate funnel performance and translate learnings into design improvements;
• Identify patterns beyond individual A/B tests to inform future product and design decisions;
• Balance experimentation velocity with customer comprehension, trust, and experience quality;
• Integrate AI into design practice across research synthesis, ideation, prototyping, and design-to-code workflows;
• Use Claude, Claude Code, Gemini, Figma AI, and emerging technologies to accelerate design validation;
• Explore AI-native customer experiences, including personalization, recommendations, adaptive journeys, and conversational interactions;
• Apply design judgment to AI-generated outputs and determine when human craft and critical thinking are needed;
• Create polished experiences with strong visual hierarchy, interaction design, motion, micro-interactions, content, and usability;
• Improve the quality and coherence of Growth experiences;
• Contribute patterns, practices, and examples that help other designers deliver stronger work;
• Give and seek thoughtful critique;
• Create reusable patterns and modular experiences that scale across markets, brands, customer types, and purchase models;
• Partner with design system teams and contribute Growth-specific patterns;
• Reduce design debt and fragmentation while making future experimentation faster;
• Guide cross-functional partners through ambiguity and trade-offs;
• Build alignment through clear communication, evidence, and design rationale;
• Support other designers through critique, collaboration, and sharing new practices.

• 4–6+ Years of product design experience, with relevant scope, complexity, and impact;
• Portfolio demonstrating end-to-end ownership of complex consumer experiences from problem discovery through shipped outcomes and learning;
• Experience independently navigating ambiguous problems and influencing product direction;
• Strong experience designing B2C growth, e-commerce, subscription, marketplace, or other transaction-driven experiences;
• Deep understanding of experimentation and the ability to translate behavioural data, customer insights, and business metrics into design opportunities;
• Ability to optimize conversion while preserving trust, comprehension, customer value, and long-term engagement;
• Strong interaction and visual design expertise, including hierarchy, information architecture, responsive behaviour, motion, and micro-interactions;
• Ability to simplify complex experiences and explain the difference between functional and exceptional design;
• Regular use of AI across discovery, synthesis, ideation, prototyping, or execution;
• Comfort experimenting with Figma AI, Claude, Claude Code, Gemini, or similar emerging technologies;
• Experience creating reusable patterns or modular solutions across journeys, customer contexts, brands, or markets;
• Ability to navigate ambiguity, challenge assumptions, identify opportunities, and make evidence-based design decisions;
• Ability to build alignment across Product, Engineering, Data, Research, and Content Design without formal authority;
• Ability to present complex problems clearly and explain customer insights, hypotheses, trade-offs, and business rationale;
• Nice to have: Experience with AI-native customer experiences, personalization, recommendations, adaptive journeys, and conversational interactions.

• Global collaboration with international HelloTech teams and experienced engineering and product partners;
• Opportunity to work on technology supporting 6+ million customers and complex supply chain operations;
• Opportunity to influence architecture, design quality, best practices, and ways of working;
• Opportunity to drive decisions from problem definition to production and improve long-term scalability;
• Access to workspace at Warsaw Centre Point with showers, breakout zones, outdoor space, cycle parking, coffee, soft drinks, and fruit.