Commercial Director in AdTech

RichAds is an advertising platform offering push, popunder, direct click, pre-roll formats, and proprietary traffic sources.

• Take over the day-to-day management of the commercial organization from the CEO;
• Own revenue and gross margin targets across assigned business areas;
• Make operational decisions on launches, pricing, and commercial budgets;
• Lead weekly business reviews and ensure execution against commercial plans;
• Increase the share of direct gambling revenue within the company's overall revenue;
• Grow average client budgets and gross margin per direct account;
• Drive repeat budgets from newly acquired clients rather than one-time test campaigns;
• Develop scalable premium commercial packages based on validated market demand;
• Manage the sales pipeline based on confirmed budgets and expected gross profit rather than lead volume;
• Drive gross profit growth from video products;
• Grow gross profit generated by proprietary and exclusive traffic;
• Increase revenue, fill rate, and margin of proprietary traffic across key gambling GEOs;
• Provide regular business reporting to the CEO;
• Drive decision-making based on data;
• Build commercial forecasts based on confirmed budgets and expected gross profit.

• 5+ Years of experience in programmatic advertising, affiliate marketing (DSP, SSP, ad networks), or commercial leadership within the Gambling / iGaming industry;
• Strong understanding of advertising formats including push, popunder, direct click, and in-stream / pre-roll;
• Proven experience launching and scaling advertising products to revenue targets;
• Experience managing Sales and/or Account Management teams of 5+ people;
• Strong understanding of gross margins, infrastructure costs, and commercial unit economics;
• Experience owning commercial performance with P&L responsibility;
• Strong hands-on experience in Gambling, Betting, or Casino;
• Understanding of CPC buying models, advertiser KPIs, and postback optimization;
• Ability to independently analyze cohorts, client retention, win rate, eCPM across SSPs, GEOs, and publishers;
• Ability to own analysis, conclusions, and commercial decisions while delegating data preparation;
• Practical use of AI tools (Claude, GPT, etc.) for analysis, reporting, and outbound activities;
• Experience automating operational and commercial processes;
• Experience building and leading Business Development teams;
• Experience launching and scaling new business directions within an existing company;
• Upper-Intermediate or higher English;
• Native or near-native Russian proficiency;
• Direct communication and willingness to address difficult topics openly;
• Fast decision-making and comfort operating under uncertainty;
• Strong sense of ownership and accountability;
• Ability to balance team support with high performance expectations;
• Low-ego approach with no interest in internal politics or hierarchy;
• Nice to have: Experience with Dating, Sweepstakes, Crypto, Finance, or Utilities / Antivirus.

• No conditions specified