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описание
Wörwag Pharma GmbH & Co. KG is a family-owned international pharmaceutical company specializing in the development and marketing of biofactor-based preparations available exclusively in pharmacies. Its portfolio includes prescription drugs, OTC products, and supplements focused on diabetic comorbidities, neurological and musculoskeletal conditions, and immune system support.
задачи
Develop and execute brand strategies aligned with business objectives;
Prepare annual marketing plans and long-term brand development plans;
Manage the complete product lifecycle for assigned brands;
Develop and maintain the product roadmap for the assigned OTC portfolio;
Communicate the product roadmap across cross-functional teams and ensure successful execution;
Define brand positioning and value proposition for assigned brands;
Identify portfolio growth opportunities and recommend new product launches;
Monitor brand performance and implement corrective actions where required;
Develop and execute integrated marketing campaigns;
Prepare promotional plans and marketing materials;
Manage marketing activities according to approved timelines and budgets;
Monitor brand performance, profitability, and marketing ROI;
Support Product P&L management and recommend actions to maximize business performance;
Manage relationships with external marketing, digital, and media agencies;
Ensure promotional activities comply with internal procedures and applicable regulations;
Prepare business cases for new product opportunities and portfolio expansion;
Plan and coordinate participation in scientific meetings, congresses, educational events, and promotional activities;
Develop and implement digital marketing strategies for assigned brands;
Plan and manage digital and media campaigns across relevant channels;
Collaborate with digital, creative, and media agencies;
Monitor campaign performance using relevant KPIs and optimize activities accordingly;
Identify and implement innovative digital marketing initiatives;
Monitor digital performance metrics and consumer engagement across digital channels;
Identify opportunities to strengthen consumer engagement and brand awareness through digital channels;
Monitor market trends, consumer behavior, relevant clinical evidence, and the competitive landscape;
Conduct market assessments and SWOT analyses;
Monitor sales performance, market share, and business KPIs;
Prepare sales forecasts and business recommendations based on market data;
Collect and analyze customer, healthcare professional, and market insights to optimize brand strategy;
Work closely with Sales Managers and Field Force to ensure effective execution of marketing initiatives;
Develop sales tools and promotional materials;
Deliver product and campaign training to the Sales Team;
Participate in field visits to understand customer needs and market opportunities;
Provide continuous product and marketing training to Sales teams and support onboarding of new employees;
Ensure alignment between marketing strategy and field execution;
Collaborate with Medical, Regulatory Affairs, Supply Chain, Finance, and Sales departments;
Participate in Brand Review Meetings and Business Reviews;
Support cross-functional projects related to portfolio development and product launches.
требования
University degree in Pharmacy, Medicine, or Dentistry;
At least 5 years of Product Management experience in the pharmaceutical industry;
At least 5 years of experience managing OTC products;
Proven experience developing and implementing marketing strategies for OTC brands;
Nice to have: multi-country or regional portfolio management experience, experience in multinational pharmaceutical companies, product launch experience, experience with hepatoprotective products, experience with prescription products or Medical Marketing.
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