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описание
Movavi creates easy-to-use software that brings joy to millions of people worldwide.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention;
Analyze key marketing metrics and optimize app performance based on data insights;
Set up and use AppsFlyer and Firebase to evaluate ad campaign performance, track traffic, and interpret SKAdNetwork data for iOS;
Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses;
Provide recommendations on optimizing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels, including channel selection, budgeting, targeting, and performance tracking;
Manage ASO with or without external partners to improve visibility and conversion rates in the App Store and Google Play;
Collaborate with product, analytics, design, content, and acquisition teams to deliver marketing initiatives;
Monitor competitors and mobile market trends;
Suggest new ideas to drive growth and improve key metrics.
требования
3+ Years of relevant work experience;
Solid understanding of iOS platform specifics for promoting apps in the US market;
Strong analytical thinking and ability to draw conclusions and make informed decisions from data;
Hands-on experience with AppsFlyer, Firebase, Google Analytics, and other analytics tools;
Understanding of SKAdNetwork and iOS features for accurate marketing performance tracking;
Experience analyzing A/B tests and applying statistical methods to interpret results;
Experience with monetization metrics and unit economics, including ARPU, CAC, LTV, and renewal rate;
Ability to build business models with clear dependencies;
Experience managing paid advertising campaigns;
Strong ASO expertise, including metadata, keyword, and visual optimization for the App Store and Google Play;
Solid understanding of UX/UI principles to improve onboarding, conversion, and user retention;
Nice to have: Familiarity with mobile app pricing models, knowledge of or experience in setting up and managing in-app subscriptions.
условия
Confirmed employment from day one;
Remote work from anywhere in the world or work at the company office;
Flexible work schedule;
Corporate events and team-building activities;
Personalized professional growth and development within the company;
Mentoring and knowledge sharing from experienced professionals.
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