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описание
Job Requisition ID: 12686
Servier is a leading generic pharmaceutical company in Central Eastern Europe, operating across all areas of the pharmaceutical value chain. Its mission is to serve people and help them live long and healthy lives.
задачи
Develop, implement, and own the product marketing plan to optimize profitability, market share, and revenue growth;
Participate in brand growth strategy development;
Create integrated marketing plans covering classical and trade marketing, digital communication, and other communication activities;
Lead local brand and marketing plan execution and track the related budget;
Recommend and lead local initiatives aligned with the brand strategy;
Monitor performance using key brand KPIs;
Propose, check, and follow up on corrective actions to maintain or improve profitability;
Understand customers and develop competitive marketing activities based on customer knowledge;
Develop communication aligned with brand equity and the customer journey while ensuring compliance with company policies and local legal rules;
Ensure effective cooperation with local, international, and headquarters colleagues involved in product success, including compliance, sales force, logistics, and finance;
Collaborate with Headquarter Marketing according to EMOM guidelines and processes;
Share best practices and successes with the international community.
требования
University degree;
English at least at intermediate level;
Minimum 3 years of experience in marketing;
Expert user of Microsoft Office applications.
условия
Competitive base compensation and annual bonus payments based on results;