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описание
VBET operates in the iGaming, gambling, and betting industry, focusing on affiliate marketing, player acquisition, revenue growth, and responsible gaming compliance.
задачи
Define and execute the affiliate marketing strategy aligned with business targets;
Own the channel P&L and control CPA, LTV, and ROI;
Establish targets by market and partner tier and cascade them into individual and team KPIs;
Monitor conversion and traffic quality metrics, deliver performance reporting to C-level stakeholders, and take corrective action;
Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners;
Negotiate contracts and commercial terms, including CPA, RevShare, and Hybrid models;
Review deal performance to maximize profitability;
Plan, launch, and optimize affiliate campaigns;
Collaborate with Brand, CRM, Product, and Regional Marketing teams;
Handle escalations and senior-level dispute resolutions;
Represent the company at industry conferences and networking events;
Lead, mentor, and scale the affiliate team;
Foster an ownership mindset and data-driven culture;
Ensure partner activities comply with regional licensing regulations, internal guidelines, and Responsible Gaming standards;
Track industry developments, competitor tactics, and affiliate technology stacks;
Identify market expansion opportunities;
Hit revenue and First Time Depositor growth targets from the affiliate channel;
Maintain CPA and ROI within agreed target budgets;
Increase the portfolio share of active, high-value affiliate partners;
Achieve zero regulatory or compliance incidents across affiliate activities.
требования
4+ Years of proven leadership experience as a Head of Affiliate or Senior Lead within the iGaming, Gambling, or Betting industry;
An existing, verified network of top-tier affiliates, networks, and media buying teams;
Strong experience managing channel P&L;
Expert-level understanding of CPA, CPL, RevShare, and Hybrid deal models and NGR, LTV, and ROI unit economics;
Proficiency with data platforms, anti-fraud tools, and affiliate tracking software such as Cellxpert, NetRefer, and Income Access;
Experience building, scaling, and managing performance-driven teams with 3+ direct reports;
Fluent English;
Russian proficiency at Upper-Intermediate / Advanced level, written and spoken.
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