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описание
The company is an established online consumer business operating across international markets. It uses data and technology to deliver engaging marketing campaigns focused on customer experience and digital innovation.
задачи
Develop customer segmentation strategies based on behavioural and transactional data;
Plan, build, and execute CRM campaigns across email, SMS, push notifications, and in-app channels;
Monitor campaign performance and report on key engagement and conversion metrics;
Create and optimise targeted offers to increase retention and customer value;
Manage promotional campaigns from setup through quality assurance and delivery;
Design and support A/B testing initiatives to improve campaign effectiveness;
Develop automated customer journeys and personalised communication flows;
Partner with acquisition, compliance, and wider business teams to ensure successful campaign delivery.
требования
Strong commercial experience within CRM, retention marketing, or customer lifecycle marketing;
Experience delivering multi-channel CRM campaigns across digital channels;
Strong understanding of customer segmentation and personalisation techniques;
Analytical mindset with the ability to translate campaign data into actionable insights;
Experience using CRM platforms and marketing automation tools;
Excellent organisational and stakeholder management skills;
Passion for sports and understanding of major sporting events and customer engagement trends;
Nice to have: experience within gaming, betting, entertainment, or a similar consumer-focused industry.
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