crm marketing manager in iGaming

Neo Group recruits professionals across more than 10 countries and delivers innovative, data-driven solutions for local partners, supporting client growth and professional development.

• Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation;
• Develop onboarding and welcome journeys across email, push, SMS, and in-app channels;
• Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle;
• Run A/B tests to improve funnel conversion rates and reactivation performance;
• Analyze campaign results, build dashboards, and automate reporting and trigger logic;
• Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

• 2+ Years of experience in CRM automation or marketing automation;
• Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation;
• Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar;
• Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools;
• Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

• Remote work opportunity;
• Flexible working schedule;
• Interesting product;
• Learning opportunities;
• Career growth prospects.