crm marketing manager in iGaming

Soft2Bet develops proprietary CRM technology that supports player retention and engagement across global markets.

• Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals, including Fintech and Gaming;
• Lead and mentor an organization of 50+ people;
• Build scalable hiring, onboarding, and management structures to support rapid growth;
• Collaborate with product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration;
• Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance;
• Define and achieve KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization;
• Influence CRM product development and data infrastructure.

• 10+ Years of CRM/Lifecycle leadership experience in fast-scaling tech environments;
• Experience managing large teams of 50–200+ people and building a culture of accountability without being authoritarian;
• Understanding of CRM architecture and system logic, including building automated ecosystems;
• Expertise in multi-channel user journeys across Email, Push, SMS, and In-app;
• Stable, empathetic leadership style; leads by example, values transparency, and focuses on collective success;
• Fluent English;
• Nice to have: experience in Fintech, E-commerce, or Gaming.

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation;
• Attractive office location and facilities;
• Special birthday celebration presents and a collaborative company culture;
• 24 Days of vacation per year;
• Medical insurance.