crm marketing manager in second-hand fashion

momox operates an online shop for second-hand fashion and aims to reduce environmental impact through the resale of second-hand products.

• Plan, implement, and optimize CRM campaigns across email, Mobile Push, In-App Messages, and Content Cards;
• Manage discount campaigns end-to-end, from forecasting and pricing alignment to implementation and performance measurement;
• Develop and optimize lifecycle journeys for activation, retention, and long-term customer loyalty;
• Drive segmentation and personalization, and develop relevant content, offers, and fashion newsletters;
• Analyze CRM and business KPIs, including conversion, revenue, ROI, retention, and Customer Lifetime Value; run A/B tests and tracking;
• Collaborate with Pricing, BI, Product, IT, Merchandise, Performance Marketing, Content, and Design, and develop new CRM use cases;
• Use Braze for campaigns and Canvases, and work with Looker or comparable BI tools.

• Several years of experience in CRM Marketing, ideally in e-commerce, fashion, or recommerce;
• Strong Braze skills, including campaigns, Canvases, segmentation, Liquid, Push, In-App Messages, and Content Cards;
• Experience with lifecycle communication, discount campaigns, forecasts, and data-driven optimization;
• Strong sense for persuasive copy and relevant fashion content;
• Commercial thinking, technical understanding, and ability to turn creative ideas into measurable results;
• Ownership, strong prioritization, and confidence in stakeholder management;
• Fluent spoken and written German and English (at least C1);
• Enthusiasm for second-hand fashion, trends, and sustainable consumption.

• Flexible working hours;
• Hybrid model with 20 office days per quarter; work from EU countries for up to 6 weeks per year;
• Ergonomic workstation equipment, choice of MacBook or ThinkPad, Bose noise-cancelling headphones, and ergonomic chair or additional monitors for the home office if needed;
• Discounted public transport ticket;
• Professional development budget and opportunities, including language courses, internal training, conferences, and online courses;
• Sports and fitness activities; discounted Urban Sports Club or Wellhub membership;
• Open-plan office, fresh fruit, coffee, and Mate; online canteen lunch available three times a week and monthly team breakfast;
• Half a day off on birthdays falling on a regular workday, and half a day off on December 24 and 31;
• Monthly vouchers for momox Fashion and medimops, plus partner discounts.