crm marketing manager Star Trek Fleet Command

Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.

• Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments;
• Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts;
• Translate product and live ops plans into actionable communication strategies;
• Serve as the single source of truth for outbound player messaging;
• Lead messaging development across push, email, in-game surfaces, and other CRM channels;
• Write or guide performance-driven copy tailored to player motivations;
• Partner with design to develop creative aligned with campaign goals;
• Ensure consistency in brand voice, tone, and player-first communication standards;
• Build and maintain a library of high-performing templates, subject lines, and creative assets;
• Represent CRM in sprint planning and live ops reviews;
• Influence feature design, including messaging surfaces, onboarding flows, and opt-ins;
• Align event timing, offers, and promotions with the communication strategy;
• Identify and prioritize data and targeting requirements for personalization and segmentation;
• Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics;
• Review and approve campaigns before launch;
• Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization;
• Analyze campaign performance and translate insights into actionable improvements;
• Play Star Trek Fleet Command to understand the player experience and economy;
• Monitor community sentiment, feedback, and trends;
• Participate in stand-ups, design reviews, and live ops planning;
• Bridge the central CRM function and the game team;
• Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels;
• Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.

• 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution;
• Proven experience in midcore mobile games, professionally and/or as a deeply engaged player;
• Strong creative instincts and the ability to write compelling, high-performing copy;
• Experience managing editorial or communication calendars in live service environments;
• Comfortable working within sprint-based development and influencing product decisions;
• Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration;
• Strong analytical mindset and experience using data to inform strategy and optimization;
• Excellent cross-functional communication and stakeholder management skills;
• Nice to have: experience in midcore mobile games as a deeply engaged player.

• Office role in Barcelona, Spain;
• No conditions specified.