crm-маркетолог for lifecycle campaigns

Helpling operates a technology-enabled home services platform.

• Plan and execute CRM lifecycle campaigns focused on win-back and reactivation;
• Optimize campaigns and customer journeys through A/B testing to identify the most effective communication channels, strategies, and offers;
• Create regular reports and ad-hoc analyses, interpret data, identify trends, and find optimization opportunities based on customer surveys;
• Monitor and track all initiatives and report results to relevant stakeholders;
• Observe current CRM trends and derive new, effective strategies for the business.

• Hold a degree in Business Administration, Business Informatics, Marketing, or Communications;
• Have 2 years of practical experience in CRM, email marketing, or campaign management;
• Understand data-driven CRM strategies, customer segmentation, and deriving customer insights to increase revenue and customer retention;
• Confidently use CRM tools, Excel, and Google Analytics;
• Work analytically, conceptually, and creatively with a strong hands-on mentality and reliable time management;
• Be a team player with clear communication skills;
• Have business-fluent German and English at C1-C2 level;
• Nice to have: good knowledge of Braze.

• Flexible working hours and home office;
• Ability to work temporarily from another European country;
• Employee discount at Helpling.de;
• Company pension scheme with a 20% employer contribution;
• 28–30 Days of annual leave, increasing over time;
• 5 Paid sick-child care days;
• Attractive salary;
• Centrally located office in Berlin.