crm-маркетолог for real assets

PATRIZIA is an international real assets company that develops and manages real estate and infrastructure investments.

• Strategically and conceptually develop the Salesforce system landscape from a business perspective;
• Identify and implement AI use cases to optimize sales, marketing, reporting processes, and the client journey;
• Identify new Salesforce and AI functionalities by monitoring market trends and innovations, and evaluate their business value;
• Act as the functional Product Owner for CRM projects focused on Sales and coordinate implementation with IT;
• Ensure adoption and acceptance of new solutions across global Sales teams and conduct regular training;
• Create and further develop reporting, dashboards, and customer segmentation;
• Analyze data to identify growth levers and risks in the sales funnel and derive concrete measures for Sales Management;
• Support Sales teams in daily Salesforce and Seismic operations, including customer lists, campaigns, and event evaluations;
• Ensure high data quality in the system.

• 3–5 Years of experience in an international B2B environment, ideally in the Real Estate or Real Assets industry;
• Solid experience in conceptual CRM and Salesforce roles, such as Product Owner or CRM Manager;
• Proven ability to translate business requirements into scalable, sustainable CRM solutions;
• Experience designing and implementing AI applications in a B2B Sales context;
• Strong analytical, strategic, and structured thinking;
• Ability to confidently bridge business perspectives and technical logic;
• Deep understanding of Salesforce, CRM architectures, and data-driven ways of working;
• Strong interest in the latest Salesforce innovations and experience applying them;
• Basic knowledge of AI and Analytics concepts, such as predictive models and automation;
• Very good German and good English skills, written and spoken.

• Flexible working with an average of two mobile working days per week;
• Internal training and development opportunities through PATRIZIA Academy;
• Inclusive and equal-opportunity workplace in an international environment;
• Benefits including JobRad leasing, childcare subsidies, and a ShoppingCard with monthly credit;
• Two additional vacation days for social engagement.