crm-маркетолог in beauty ecommerce

Rosental develops innovative beauty products that combine natural ingredients with modern science to promote sustainable wellbeing and address customers’ skin concerns. The company operates a data-driven beauty brand with a team of more than 60 employees.

• Rebuild the entire Klaviyo flow architecture, including Post-Purchase, Second-Order, Winback, and Subscription flows;
• Establish a testing machine with one clean A/B test per week, documented learnings, and clear rollout decisions;
• Own campaign logic and segmentation, including engagement segments, storytelling sequences, and new versus existing customer differentiation;
• Put Klaviyo AI and predictive features into productive use by integrating Predictive CLV, Churn Risk, and Next Order Date into segmentation and flow logic;
• Steer and professionally challenge the agency, measuring every recommendation against data;
• Expand subscription and loyalty communication to measurably increase repeat purchase rates.

• Have at least 3 years of CRM, retention, or lifecycle experience in a scaled D2C or E-commerce company;
• Have owned a channel rather than only supporting it;
• Demonstrate Klaviyo expertise in complex flow architectures, segmentation logic, A/B testing setups, and deliverability management;
• Have Shopify stack experience;
• Apply analytical depth to cohort analyses, repeat-rate structures, attribution logic, and incrementality thinking;
• Use LLM tools such as Claude or ChatGPT productively for analyses, segment logic, copy, or process automation, and demonstrate the resulting improvements in quality or speed;
• Have German at native-speaker level;
• Have confident English skills;
• Nice to have: HTML/CSS basics.

• 28 Vacation days, with additional days possible;
• Baden-Württemberg public holidays and Berlin International Women’s Day;
• Attractive bonus system in addition to fixed salary;
• Access to nilo.health for mental fitness and prevention and Urban Sports Club;
• Subsidized company pension scheme;
• Personal professional development budget;
• Job-Rad, Job-Auto, or subsidized Deutschlandticket;
• Discounted Rosental products and additional discounts and benefits;
• Further benefits through the Karmaclub;
• Hybrid work model with at least 2 office days per week in the modern C1 office.