Global Marketing Manager

Boston Consulting Group partners with business and societal leaders to address major challenges and capture opportunities. It provides management consulting, technology and design, and corporate and digital ventures to help organizations transform, grow, build competitive advantage, and achieve business impact.

• Manage high-quality content and thought leadership, amplifying it through integrated marketing campaigns
• Develop strategic events that create client engagement opportunities and showcase BCG’s perspectives
• Evolve client relationship programmes for more targeted, personal engagement
• Work with experts to increase their external visibility and strengthen the Health Care Practice Area’s market position
• Plan and manage marketing activity, including measurement, budgets, and resourcing, and identify ways AI can improve marketing efficiency and effectiveness
• Partner with HCPA leaders and authors to develop differentiated publications on health care and business topics
• Drive the content agenda, balancing breadth with focused investment in priority themes
• Own communications plans for priority publications and coordinate activation across digital, media, social, leadership communications, events, and partnerships
• Uphold and evolve publishing governance in line with BCG standards
• Shape and deliver the HCPA marketing plan, translating priorities into integrated channel activity
• Lead end-to-end campaign delivery, including briefs, audience definition, channel planning, execution, amplification, and measurement
• Use market intelligence to identify opportunities and inform positioning
• Connect HCPA priorities with BCG’s wider marketing organisation and campaigns
• Challenge existing ways of working to improve impact, efficiency, or distinctiveness
• Bring content, campaigns, events, and other marketing activity to named clients and help build engagement over time
• Help teams get more value from existing marketing investments
• Work with other BCG practices to bring relevant expertise into HCPA client engagement
• Strengthen experts’ external profiles and identify opportunities to share their perspectives
• Coordinate media engagement and position partners around relevant topics with M&C colleagues
• Evaluate speaking opportunities, including panels, roundtables, and podcasts
• Connect profiling activity with wider campaigns and market priorities
• Support partners with briefing materials for external engagements
• Support marketing activity planning, including measurement, budgets, resources, and timelines
• Identify and implement AI opportunities to improve marketing effectiveness and efficiency
• Undertake other marketing tasks as required

• Bachelor’s degree or equivalent
• 5–8 Years’ experience in marketing, communications, campaigns, strategic marketing, or publishing
• Experience delivering integrated marketing or go-to-market programmes that support business priorities, thought leadership, and audience engagement
• Working knowledge of earned, owned, and paid marketing
• Strong ability to turn complex subject matter into clear narratives
• Experience working with senior stakeholders in a complex, matrixed organisation
• Experience managing cross-functional projects, combining planning with hands-on execution
• Confidence operating when the path forward is not fully defined
• Strong written communication, storytelling, and presentation skills for specialist and non-specialist audiences
• Proficiency with PowerPoint and Excel
• Interest in Health Care and willingness to build knowledge of HCPA’s sectors, topics, clients, and competitive landscape
• Professional, adaptable, and collaborative approach suited to a fast-moving global environment

Будет плюсом:

• B2B, consulting, professional services, or Health Care experience; hands-on experience with AI in marketing; familiarity with martech or analytics platforms such as Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, or Signal AI