growth marketing manager in research instruments

Waters is a global life sciences company that develops analytical technologies, informatics, and services for regulated, high-volume testing environments. Its solutions support analytical laboratories, pharmaceutical quality, food and water safety, and earlier disease detection. BD is a global medical technology company that develops and manufactures MedTech products to advance healthcare.

• Own and execute the EMEA growth strategy for the assigned portfolio, delivering revenue, market share, and pipeline objectives;
• Lead commercialization and launch activities to support regional adoption of new products and solutions;
• Develop integrated marketing campaigns for awareness, demand generation, customer acquisition, and conversion;
• Partner with Sales and Commercial Leadership to increase instrument placements, workflow adoption, software attachment, and service utilization;
• Gather customer and market insights to identify growth opportunities, competitive threats, and future portfolio needs;
• Develop sales enablement tools, training, and value propositions to strengthen commercial execution;
• Use CRM, marketing automation, and performance analytics to measure impact and optimize marketing investments;
• Influence and align cross-functional stakeholders across global and regional teams to achieve business goals.

• Bachelor's degree in Life Sciences, Biotechnology, Biomedical Sciences, Business, or a related field;
• 7+ Years of experience in Product Management, Marketing, Commercial Excellence, Business Development, or Sales within Life Sciences or Scientific Instrumentation;
• Proven success commercializing complex technologies and driving business growth;
• Experience developing go-to-market strategies, demand generation programs, and product launches;
• Strong stakeholder management and influencing skills within a global matrix environment;
• Nice to have: Master's degree, MBA, or PhD, experience in digital marketing, account-based marketing, or growth marketing, knowledge of research, biotechnology, or scientific instrumentation markets, strong analytical and data-driven decision-making skills.

• Travel across EMEA: 30-40%;
• Salary range: €59,200.00 - €94,750.00 EUR Annual;
• Compensation and benefits are provided through BD's Total Rewards program.