head of smm in iGaming

The company develops and scales social media communication for iGaming products across multiple platforms and geographic markets.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and implement SMM strategies aligned with brand guidelines and marketing goals;
• Manage and schedule content across X, Telegram, Instagram, TikTok and other relevant platforms;
• Ensure consistent tone of voice, visual style and brand messaging;
• Plan and publish posts, stories, short videos and visuals;
• Generate creative content ideas, formats and concepts to boost engagement;
• Adapt content for different GEOs, audiences and product specifics;
• Monitor social media trends, competitors and viral formats;
• Track and analyze reach, engagement, CTR and follower growth;
• Optimize content and communication based on data and results;
• Collaborate with designers, copywriters and marketing teams;
• Support marketing campaigns, product launches and promotional initiatives on social media.

• 1–3 Years of experience in SMM or social media management;
• Practical experience with X, Telegram, Instagram and TikTok;
• Basic knowledge of social media metrics and performance analysis;
• Experience with content planning, scheduling and publishing;
• Strong understanding of tone of voice and visual consistency;
• Ability to generate creative ideas and follow trends;
• English at Upper-Intermediate / B2 level or higher;
• Nice to have: experience working with designers and preparing briefs, knowledge of iGaming, betting or other high-risk niches.

• Competitive compensation and bonuses;
• Professional international iGaming team;
• Opportunity to lead and scale the product SMM direction;
• Work with dynamic products, creative formats and different GEOs.