marketing manager for Amazfit consumer electronics

Zepp Health operates in consumer electronics, sporting goods, and retail health and personal care products, with Amazfit as a consumer brand.

• Develop and execute the annual brand and product marketing strategy to drive brand growth and business performance in Russia;
• Define local marketing priorities based on consumer insights, market trends, and business objectives aligned with Global HQ and APAC;
• Lead integrated marketing campaigns across digital, social, PR, influencer, retail, experiential, CRM, and e-commerce channels;
• Drive successful product launches through localized go-to-market strategies and cross-functional execution;
• Build and strengthen Amazfit's brand positioning by ensuring consistent brand identity, messaging, visual standards, and customer experience across all consumer touchpoints;
• Manage external agencies to deliver high-quality campaigns, operational excellence, and strong return on marketing investment;
• Own the Russia marketing budget, performance reporting, and ROI optimization.

• Bachelor's degree in Marketing, Business, Communication or a related field;
• Native Russian and business-level English, spoken and written;
• 10+ Years of marketing experience in consumer electronics, sports, fitness, technology or lifestyle brands;
• Proven success managing integrated marketing campaigns and launching consumer products in Russian markets;
• Experience managing external PR, creative, media, KOL and influencer agencies;
• Comfortable working in a fast-moving and changing environment and under pressure;
• Self-motivated and determined to achieve results;
• Agile mindset and ability to embrace change;
• Strong communication and interpersonal skills;
• Strong teamwork and collaboration skills;
• Nice to have: Passion for sports.

• No conditions specified