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описание
Bitrise is a continuous integration and delivery platform built for mobile app developers. It streamlines, automates, and optimizes recurring mobile development processes, helping developers release better mobile apps faster.
задачи
Synthesize insights from user research, product analytics, and competitive intelligence into a prioritized hypothesis backlog;
Lead GTM for new products and features across owned and earned channels;
Own top-of-funnel growth across the product portfolio;
Identify effective channels for developer tools and build an evidence-backed channel strategy;
Build growth models, test them quickly, and measure results;
Design and run experiments across paid, organic, community, and product channels;
Work cross-functionally with product, data, and marketing to move experiments from hypothesis to launch;
Run cross-sell campaigns for the existing customer base;
Optimize onboarding to improve activation and free-to-paid conversion.
требования
5+ Years of experience in growth marketing, product marketing, or a hybrid of both;
Experience with developer tools or technical B2B SaaS;
Proven track record in growth experimentation and core product marketing, including research, messaging, GTM, and CRO;
Experience marketing to developers or technical buyers;
Ability to derive insights from product analytics, user interviews, web analytics, and campaign data;
Strong project management skills;
Self-starter who thrives in fast-moving environments and shapes their own agenda;
Comfortable operating without a fully defined playbook;
Nice to have: technical background or past developer experience, experience with CI/CD, build systems, or mobile DevOps, experience working with a dedicated PMM team, completed Reforge courses with demonstrated application, portfolio of previous work.
условия
Remote-first work environment with opportunities for in-person collaboration;
Opportunity to learn about app development through the mobile development process;
Financially stable and growing company with a global customer base;