marketing manager for footwear

Dr. Martens is a global footwear brand with over 60 years of heritage, cultural impact, and a focus on Alternative Craft and premium footwear.

• Develop and execute the UK & IR marketing strategy aligned with global brand frameworks and regional priorities;
• Lead integrated marketing campaigns across paid, owned, and earned channels;
• Champion London as a global brand city through high-impact activations and partnerships;
• Manage and optimise the marketing budget to maximise ROI;
• Use consumer and market insights to inform marketing decisions;
• Collaborate with E-commerce, DTC, Wholesale, Global brand function, and Merchandising teams;
• Drive digital-first marketing execution across paid media, social, influencer, and CRM initiatives;
• Deliver retail marketing activations, including visual merchandising, in-store storytelling, and local partnerships;
• Monitor and report marketing performance against strategic KPIs;
• Lead, coach, and develop the UK marketing team.

• Deep understanding of consumer behaviour and ability to translate insights into marketing strategies;
• Proven ability to design and deliver marketing strategies balancing brand building and commercial performance;
• Strong experience in digital marketing, paid media, social, influencer engagement, and CRM;
• Ability to link marketing activity to business KPIs, manage budgets, and optimise ROI;
• Experience creating compelling brand narratives for diverse audiences;
• Proficiency in using analytics and insights to inform strategy and measure impact;
• Ability to engage and align stakeholders across functions and markets;
• Comfortable testing, learning, and adapting strategies in a fast-paced environment;
• Experience building and motivating high-performing teams;
• Fluent English;
• Nice to have: additional European languages.

• Hybrid working with 3 days in the office;
• Free pair of Docs as a welcome benefit;
• 65% Discount on all Docs.