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описание
GSM Kazakhstan is part of Green and Smart Mobility, a technology-driven transportation company that promotes sustainable mobility solutions. It delivers customer-centric transportation services using innovative technologies to improve service quality and operational excellence.
задачи
Develop and execute the local rider growth strategy in line with business and market expansion targets;
Drive customer acquisition, activation, engagement, and retention through performance marketing, CRM, promotions, partnerships, and local campaigns;
Develop and optimize the customer growth funnel to improve conversion, frequency, retention, and customer lifetime value;
Monitor market and competitor activities and turn consumer insights into growth initiatives;
Develop and execute the local driver growth and acquisition strategy;
Drive driver recruitment, onboarding, activation, engagement, and retention with Operations and Driver Operations;
Design and optimize driver acquisition campaigns, referral programs, incentives, and engagement initiatives;
Monitor the driver funnel and identify bottlenecks from lead generation through retention;
Translate business objectives into local market growth plans, targets, and KPIs across demand and supply;
Lead growth initiatives for new market launches, city expansion, and rapid scale-up;
Develop local campaigns and growth experiments based on market dynamics, customer behavior, driver availability, and operational capacity;
Evaluate ROI, CAC, retention, utilization, marketplace liquidity, and other growth metrics to optimize investment and resource allocation;
Build a data-driven approach to identify growth opportunities and performance gaps;
Design, execute, and evaluate A/B tests, campaigns, promotions, and growth experiments;
Establish and monitor key growth KPIs for demand and supply;
Turn data and market insights into recommendations and actions for business stakeholders;
Partner with Operations, Product, Commercial, Finance, and Global Growth to align initiatives with business capacity and priorities;
Coordinate with Global Growth to adapt global strategies and best practices to local market conditions;
Influence cross-functional stakeholders and drive execution without relying solely on direct authority;
Act as the local growth owner and provide updates on market performance, growth opportunities, risks, and priorities.
требования
5+ Years of experience in Growth, Performance Marketing, User Acquisition, Consumer Marketing, Marketplace Growth, or a related field;
2+ Years of experience in a leadership or team management role;
Proven experience managing growth for a two-sided platform or marketplace, such as ride-hailing, mobility, delivery, e-commerce, marketplace, fintech, or similar businesses;
Demonstrated experience in customer/user acquisition and retention, as well as supply-side acquisition or engagement;
Strong understanding of growth funnels, performance marketing, CRM/lifecycle marketing, campaign optimization, and growth analytics;
Strong data-driven mindset with the ability to work with KPIs, dashboards, and business performance data;
Experience working cross-functionally with Operations, Product, Commercial, and other business functions;
Excellent English and local language communication skills;
Nice to have: Experience in a high-growth startup, technology, mobility, marketplace, or platform business; experience managing both B2C demand and B2B/partner/supply acquisition; MBA or equivalent advanced degree.
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