marketing manager in consumer goods

Freudenberg Home and Cleaning Solutions is a global supplier of branded cleaning systems and household and laundry care products, with brands including Vileda®, Gimi®, Wettex® and Marigold®. It employs more than 3,800 people and operates a global distribution network.

• Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution;
• Develop product, pricing, and revenue management strategies aligned with regional and global marketing objectives;
• Use consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning;
• Lead the development and execution of digital and traditional media campaigns to support brand and business goals;
• Drive the digital customer journey across paid, owned, shared, and earned channels, delivering against key KPIs;
• Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth;
• Manage the category A&P budget, allocating investments effectively and achieving a strong return on marketing spend;
• Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, and implement continuous improvement actions.

• Bachelor’s degree in Business Administration, Marketing, or a related field;
• At least 3 years of Marketing experience, preferably in FMCG or consumer goods;
• Proven experience managing external agencies and vendors;
• Strong understanding of market trends, consumer insights, and category performance;
• Experience using market data and analytics tools such as Nielsen and Circana/IRI to inform business decisions;
• Solid knowledge of KPIs, P&L management, pricing, and business performance analysis;
• Excellent communication, presentation, negotiation, and stakeholder management skills;
• Strong team player able to work effectively across functions and in a matrix organization;
• Nice to have: MBA.

• Health insurance;
• Meal allowance;
• Performance-related bonus;
• Professional development training;
• Flexible work models.