marketing manager in femtech

Flo is a health and fitness app focused on female health. It provides an AI-powered, privacy-first, clinically backed digital health experience and supports users in understanding their bodies.

• Plan and execute integrated campaigns that drive Flo's brand equity and commercial growth in the perimenopause category, from positioning and creative development through launch, asset production, and performance review;
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure campaigns are consistent and reach their audiences;
• Own the campaign calendar, prioritizing high-impact cultural and category moments and competitive timing;
• Identify new channel and partnership opportunities to build reach and credibility in the category, including brand partnerships, category-specific media, and podcasts;
• Manage campaign budgets and demonstrate commercial impact, working with Analytics to track installs and revenue and prioritize measurable results.

• 4+ Years of experience planning and executing multichannel campaigns for consumer brands or apps, from ideation through launch and performance review;
• Experience launching or scaling a commercial product or category push in a competitive market, with a strong understanding of cultural moments to activate around;
• Cross-functional experience with Creative, Product Marketing, Growth, Social Growth, PR, and UA; confidence managing creative production, internal and external teams, and multiple stakeholders;
• Analytical mindset, with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution;
• Strong understanding of women's health audiences, ideally with exposure to the perimenopause or menopause category and its competitive landscape;
• Nice to have: Experience marketing to women aged 35+ or life-stage-specific audiences, such as new parents or midlife consumers; background in categories with high credibility or trust requirements, such as healthtech, femtech, finance, or insurance; experience in the US market.

• 12-Month fixed-term contract;
• Competitive salary and annual reviews;
• Opportunity to participate in Flo’s performance incentive scheme;
• Paid holiday, sick leave, and female health leave;
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents;
• Accelerated professional growth through work and learning support;
• Five-week fully paid sabbatical after five years;
• Flo Premium for friends and family, plus health, pension, and wellbeing perks.