marketing manager in furniture and home furnishings
ниже рынка на 51,1%
вакансия
110 050 ₽
в среднем
224 930 ₽
мэтч
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описание
Luxury Group operates in furniture and home furnishings manufacturing, with a focus on developing its brand, customer trust, reputation, and long-term marketing value.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Evaluate existing marketing activities, communication channels, and partner agency performance;
Develop short- and long-term marketing and brand strategies;
Strengthen brand positioning, awareness, trust, and reputation;
Diversify communication channels and identify opportunities beyond Facebook and Instagram;
Plan the development of digital, traditional, B2B, PR, partnership, and other marketing areas;
Form the marketing budget, justify investment needs, and allocate resources effectively;
Manage and evaluate the existing creative agency and optimize the working model when needed;
Define internal and external marketing resources and participate in team formation;
Coordinate Social Media, Content, Design, Performance Marketing, and other areas;
Maintain consistent communication standards and visual identity;
Continuously analyze the market, customer behavior, and competitive environment;
Ensure marketing initiatives align with business objectives and the company development plan.
требования
At least 3 years of marketing experience;
Experience developing and implementing marketing strategies;
Good knowledge of brand development and positioning principles;
Knowledge of core Digital Marketing channels and tools;
Experience working with marketing agencies, external partners, or internal teams;
Ability to make data-driven decisions and analyze results;
Budgeting, prioritization, and resource planning skills;
Strong communication and managerial skills;
High sense of responsibility, initiative, and ability to work independently;
Working-level English;
Nice to have: experience working with Retail, Furniture, Interior Design, Real Estate, Hospitality, Automotive, Fashion, or other premium-segment brands.
условия
High degree of independence in decision-making and implementing new initiatives;
Opportunity to build an effective marketing team and work structure;
Management support for justified marketing investments and new projects;
Professional development and opportunity to expand responsibilities as the company grows;
Compensation depends on the candidate’s experience and qualifications.