marketing manager in mobility

Shell Mobility Poland operates a multi-energy, customer-centric mobility business spanning fuels, EV charging, Shell Café, Shell Card, and digital channels.

• Lead the Mobility Marketing strategy for Poland, translating global and cluster priorities into impactful local execution;
• Develop and deliver differentiated marketing strategies across fuels, EV charging, Shell Café, and Shell Card;
• Own the planning, allocation, and management of SP&A and C2 loyalty budgets;
• Build brand equity and customer preference through integrated marketing, loyalty, and customer lifecycle initiatives;
• Drive demand generation, retention, and churn management across B2C and B2B customer segments;
• Deliver growth in transactions, penetration, active customers, customer lifetime value, and digital engagement;
• Generate customer, market, and competitive insights to identify growth opportunities and optimize performance;
• Integrate EV offerings into marketing strategies, customer journeys, and value propositions;
• Develop retail media, strategic partnerships, and new revenue-generating opportunities;
• Partner with Sales, Operations, Network, NFR, and global teams to deliver a seamless customer experience;
• Manage and optimize relationships with external agencies and strategic partners;
• Ensure compliance with regulatory, brand governance, and data privacy requirements;
• Lead, coach, and develop a team of eight marketing professionals;
• Utilize Hive9 for marketing planning, resource allocation, budget management, and performance tracking;
• Own end-to-end contract management, including creation, execution, governance, and performance monitoring.

• Extensive marketing and commercial experience focused on consumer marketing and customer-centric growth;
• Proven track record in brand building, demand generation, and business growth;
• Experience leading, coaching, and developing high-performing teams;
• Expertise in loyalty, CRM, digital marketing, and customer lifecycle management;
• Experience with data-driven personalization strategies across B2C and B2B segments;
• Experience developing retail media and partnership monetization opportunities;
• Strong analytical and commercial mindset with the ability to turn insights into action;
• Excellent stakeholder management, influencing, and negotiation skills;
• Self-motivated and resilient, with the ability to manage multiple priorities in a fast-paced environment;
• Fluent in Polish and English.

• Willingness to work from the office approximately three days per week;
• Car allowance of 4 300 PLN gross monthly;
• Market allowance equivalent to 5% of the base salary, paid monthly;
• Annual performance bonus paid in February;
• Shell-sponsored medical and life insurance;
• Vacation benefit and three additional Personal Leave Days;
• Wellbeing spaces, subsidized canteen, 24/7 psychologist access, Cafeteria program, and sports cards;
• Team activities, employee clubs, and networks;
• Access to online learning platforms and development resources;
• Voluntary long-term savings plan, discounts on pension products, and discounted share purchase program.