marketing manager in ride-hailing and mobility services
ориентир по рынку
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206 233 ₽
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описание
Requisition ID
1979
inDrive is a global tech company that operates ride-hailing, freight, delivery, intercity travel, and financial services. Its services are designed to put people first, and its fair pricing model supports local communities.
задачи
Own and develop relationships with key advertising platforms, agencies, and resellers;
Work with regional Marketing Managers to understand acquisition needs and identify relevant solutions and opportunities;
Translate regional business needs into actionable initiatives for external partners;
Negotiate commercial terms, incentives, test budgets, service levels, and other partnership conditions;
Identify opportunities to improve channel efficiency, scalability, and overall marketing performance;
Initiate and coordinate tests of new traffic sources, products, inventory, and platform capabilities;
Evaluate partner performance and recommend the optimal setup across direct, agency, and reseller buying models;
Share platform expertise, best practices, and successful cases across regions.
требования
5+ Years of experience in performance marketing, mobile user acquisition, digital partnerships, media buying, or agency management;
Strong understanding of mobile performance marketing and the in-app advertising ecosystem;
Experience working with advertising agencies and/or resellers;
Strong understanding of CPA/CAC, CPI, ROAS, LTV, and retention metrics;
Proven commercial negotiation and partner management experience;
Strong internal stakeholder management skills and ability to work with multiple regional teams;
Analytical mindset and ability to connect partnership opportunities with measurable marketing results;
Fluent English;
Nice to have: hands-on experience buying and optimizing in-app traffic, experience with Moloco, AppLovin, Apple Ads, Xiaomi, or similar platforms, experience managing direct and agency/reseller buying models, understanding of mobile attribution, MMPs, SKAN, and incrementality, experience launching and scaling acquisition channels across multiple markets.
условия
Access to mentoring, career consulting, and learning programs;
Opportunity to gain international experience through the Global Talent Exchange Program;
Company-wide challenges, awards, sports activities, employee-led social impact, and volunteering projects;
Co-financed language courses and internal speaking clubs;
Final benefits may vary depending on the location.