24 сен

marketing manager in ride-hailing and mobility services

ориентир по рынку
вакансия зп не указана
в среднем 206 233 ₽
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описание

Requisition ID 1979

inDrive is a global tech company that operates ride-hailing, freight, delivery, intercity travel, and financial services. Its services are designed to put people first, and its fair pricing model supports local communities.

задачи

  • Own and develop relationships with key advertising platforms, agencies, and resellers;
  • Work with regional Marketing Managers to understand acquisition needs and identify relevant solutions and opportunities;
  • Translate regional business needs into actionable initiatives for external partners;
  • Negotiate commercial terms, incentives, test budgets, service levels, and other partnership conditions;
  • Identify opportunities to improve channel efficiency, scalability, and overall marketing performance;
  • Initiate and coordinate tests of new traffic sources, products, inventory, and platform capabilities;
  • Evaluate partner performance and recommend the optimal setup across direct, agency, and reseller buying models;
  • Share platform expertise, best practices, and successful cases across regions.

требования

  • 5+ Years of experience in performance marketing, mobile user acquisition, digital partnerships, media buying, or agency management;
  • Strong understanding of mobile performance marketing and the in-app advertising ecosystem;
  • Experience working with advertising agencies and/or resellers;
  • Strong understanding of CPA/CAC, CPI, ROAS, LTV, and retention metrics;
  • Proven commercial negotiation and partner management experience;
  • Strong internal stakeholder management skills and ability to work with multiple regional teams;
  • Analytical mindset and ability to connect partnership opportunities with measurable marketing results;
  • Fluent English;
  • Nice to have: hands-on experience buying and optimizing in-app traffic, experience with Moloco, AppLovin, Apple Ads, Xiaomi, or similar platforms, experience managing direct and agency/reseller buying models, understanding of mobile attribution, MMPs, SKAN, and incrementality, experience launching and scaling acquisition channels across multiple markets.

условия

  • Access to mentoring, career consulting, and learning programs;
  • Opportunity to gain international experience through the Global Talent Exchange Program;
  • Company-wide challenges, awards, sports activities, employee-led social impact, and volunteering projects;
  • Co-financed language courses and internal speaking clubs;
  • Final benefits may vary depending on the location.

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