performance marketing manager in automotive retail

Autohaus Royal GmbH is one of Europe’s leading providers in automotive retail, with more than 2,000 premium used vehicles. For over 25 years, the company has focused on quality, modern service, exclusive vehicles, and a digitally oriented approach to the future of mobility.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, create, and publish content for Instagram, Facebook, LinkedIn, and potentially TikTok;
• Produce photo, video, Reel, Story, and website content directly at company locations;
• Develop creative content ideas around vehicles, employees, and company culture;
• Support recruiting and employer-branding campaigns with the recruiting team;
• Manage the community and actively interact with the target audience;
• Analyze metrics across organic and paid content;
• Set up, manage, and optimize Meta Ads campaigns for vehicle offers and open positions;
• Manage budgets with clear performance targets.

• At least 3 years of professional experience in social media management, content marketing, or a comparable role;
• Initial experience with paid social, ideally with Meta Ads Manager;
• Strong numerical aptitude and the ability to analyze campaigns, identify optimization opportunities, and derive concrete actions;
• Experience independently producing social media content;
• Confident use of Instagram, Facebook, and LinkedIn;
• Experience with Reels, Stories, Shorts, or comparable short-video formats;
• Creative, structured, and independent working style;
• Class B driving license, relevant driving experience, and willingness to travel between locations and occasionally travel for work;
• Very good German skills, written and spoken;
• Nice to have: Experience with TikTok.

• Permanent employment contract;
• 28 Vacation days;
• Gross annual compensation of 45.000 - 60.000 €;
• Car purchase allowance of 1.000 € per year of employment;
• Flexible start time between 08:00 and 09:00;
• Discounts with well-known partners;
• Financial support for job-related training;
• Employee referral bonus of 500 €;
• Free coffee, water, and fresh fruit.