performance marketing manager in climate tech

VARM is a fast-growing climate-tech startup that rethinks thermal insulation and helps homeowners modernize their houses for greater energy efficiency through digital services, contributing directly to the energy transition.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop the performance marketing strategy for Meta and Google, including budget forecasting and channel-mix decisions;
• Set up, scale, and optimize Meta Ads campaigns across Paid Facebook, Paid Instagram, and Advantage+, including structured creative testing based on clear hypotheses;
• Strategically plan, scale, and continuously optimize Google Ads campaigns across Performance Max, Search, and GDN;
• Build a systematic testing and measurement framework, including incrementality testing and accurate cross-channel attribution;
• Own and continuously improve server-side tracking and conversion setups, including Meta Conversions API and Google Enhanced Conversions;
• Continuously test and optimize landing pages for conversion together with Content and Design;
• Shape and further develop the tool landscape, including Pipedrive, Make, and HeyFlow, from lead handover to recurring process automation;
• Independently own SEA activities and monitor SEO fundamentals;
• Continuously evaluate and forecast marketing KPIs and unit economics, including CTR, ROAS, CPL, MQL, Conversion Rate, Qualifikationsrate, CAC, and LTV, and translate them into budget decisions.

• 4–6 Years of professional experience in performance marketing, including several years in an autonomous role with direct budget responsibility;
• Deep hands-on experience with Meta Ads, including Paid Facebook, Paid Instagram, Advantage+ campaigns, and CBO/ABO structures;
• Deep hands-on experience with Google Ads, including Performance Max, Search, GDN, Smart-Bidding strategies, asset-group optimization, and audience-signal optimization;
• Solid experience with tracking and measurement setups, including GA4, server-side tracking, Conversions API, and Enhanced Conversions;
• Confident handling of marketing KPIs and unit economics, including CTR, ROAS, CPL, MQL, Conversion Rate, Qualifikationsrate, CAC, and LTV;
• Experience forecasting budgets and results;
• Understanding of creative work and experience collaborating closely with Design and Concept;
• Nice to have: Experience in startups, scaleups, or specialized performance agencies.

• Attractive, fair fixed salary with a transparent compensation model and no complex bonus system;
• Permanent contract;
• The company has raised €17.5 million in Series A funding;
• 30 Days of vacation;
• Regular offsites and team events;
• Padel and Running Club;
• Continuous direct and constructive feedback;
• Free coffee, soft drinks, cereal bar, and snacks;
• Choice of MacBook or Lenovo hardware.