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описание
Tonies is a globally leading interactive audio platform for children that provides a child-safe, wireless, and screen-free audio system for independent play and learning.
задачи
Define the global prospect CRO strategy, owning the roadmap for paid landing pages, lead capture, and acquisition entry points while establishing the operational model across cross-functional teams;
Manage the global CRO agency to ensure high-impact work is delivered efficiently, overseeing the entire testing lifecycle from intake and prioritization to execution, QA, and learning;
Drive improved conversion rates through refined messaging, audience relevance, and journey optimization, transforming successful experiments into scalable templates and market playbooks;
Lead the global referral program strategy, defining the product feature roadmap, prioritizing product and collaborating with Product, CRM, and Martech teams to execute improvements;
Define KPIs and reporting frameworks to ensure visibility into program health, acquisition impact, and economics, continuously monitoring metrics like advocate behavior and ROI;
Support local teams with campaign guidance, incentive analysis and activation recommendations to ensure optimal market-level execution;
Develop and test new acquisition journeys across website, app and CRM, including quiz flows, guided buying and lead generation;
Use customer insight, funnel data and market feedback to identify new ways to move prospects from interest to action;
Build business cases, success metrics and scale criteria for new concepts.
требования
Have 4-6 years of experience in growth, CRO, performance marketing, ecommerce, experimentation or acquisition optimisation;
Prove experience improving conversion across landing pages, acquisition journeys, ecommerce flows or lead capture funnels;
Have experience managing a CRO, digital product, performance marketing or experimentation agency;
Have experience building and managing structured testing roadmaps;
Have experience managing referral programmes or other incentive-based acquisition levers;
Have experience fostering cross-functional collaboration, driving alignment across Product, CRM, Data, Martech, and local market teams;
Demonstrate strong analytical and commercial judgement;
Possess excellent communication and stakeholder management skills;
Nice to have: Experience testing quiz flows, guided selling journeys or lead generation funnels, Experience in D2C, ecommerce, subscription or consumer product businesses, Experience working across multiple European markets, Familiarity with tools such as Optimizely, Amplitude, GA4, Shopify, Tableau, Looker or similar, Experience using AI tools to improve growth workflows, experimentation and analysis.
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