product marketing manager for insurance software

Comarch provides innovative IT systems for the financial sector, including Insurance products for regulated enterprise markets.

• Own positioning, messaging, and the annual marketing plan for the Insurance product line across Benelux and Switzerland, aligned with Sales priorities;
• Build a small production team as the business scales;
• Own a measurable pipeline contribution target and report it monthly through the marketing platform;
• Create campaign materials, including presentations, landing pages, email sequences, and articles, using AI workflows;
• Verify every external claim against source material before publication;
• Drive the marketing side of growing AI-related product sales to the existing client base;
• Convert installed-base relationships and product depth into qualified opportunities;
• Plan and deliver the sector’s flagship Q4 industry conference presence end-to-end;
• Define the conference concept, target accounts, and content;
• Coordinate on-site delivery with agency support;
• Manage post-event lead qualification and follow-up;
• Build expert publications with product organization SMEs for a conservative, regulated buying audience;
• Maintain the Insurance section of the product knowledge base, including verified claims, references, and competitive positioning;
• Operate within shared brand and quality standards, campaign processes, and event-to-pipeline reporting disciplines.

• 4+ Years of B2B product marketing or marketing management experience in software, technology, or financial services;
• Full ownership of positioning, programs, and commercial results rather than execution of others’ briefs;
• Ability to act as a dedicated marketing owner and proactively drive initiatives independently;
• Hands-on experience with AI tools, including LLM-based writing and research assistants and AI image generation;
• Ability to independently produce campaign-ready materials to a strictly verified-facts standard for a regulated industry;
• Working knowledge of marketing automation or CRM platforms, preferably HubSpot;
• Experience with campaigns, nurture sequences, landing pages, and pipeline reporting;
• Confident use of analytics to track campaign success;
• Ability to work as a peer with senior Sales leadership;
• Ability to extract expertise from the product organization;
• Experience managing complex, deadline-fixed projects such as a full conference or trade-show presence;
• English C1+;
• Degree in marketing, business, economics, or a related field, or equivalent experience;
• Proficiency with Google Workspace or MS Office;
• Nice to have: Domain experience in insurance or insurtech, familiarity with how regulated enterprises evaluate AI capabilities, experience with thought-leadership and white-paper work alongside subject-matter experts, experience with account-based marketing approaches and tooling, webinar or event platforms, and CMS basics.

• Private medical care with Allianz for the employee and loved ones;
• Cafeteria system with funding options for a Multisport card, culture, leisure, sports, and shopping;
• Hybrid work model after onboarding: 2 days remote and 3 days in the office;
• Access to advanced AI tools and Google Workspace;
• Collaboration with diverse competency teams;
• Professional growth and impact on business decisions.