product marketing manager for manufacturing software

SPREAD is a Berlin-based startup developing agentic engineering intelligence software for manufacturing companies. Its AI-powered Product Twin software suite helps engineers find, understand, and apply product information faster by integrating fragmented product data across systems and departments.

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions for engineering leaders;
• Build and maintain competitive intelligence across the PLM and engineering data landscape;
• Turn competitive insights into battle cards and objection-handling guides for Sales;
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates;
• Partner with Product and Engineering on go-to-market for product releases, connecting launches to measurable customer outcomes;
• Develop thought leadership content for deeply technical audiences;
• Partner with Growth and GTM Ops on campaign messaging and account targeting;
• Represent SPREAD at industry events and customer conversations with engineering leaders.

• 5+ Years of experience in B2B product marketing or technical product management for enterprise software or complex technical products;
• Hands-on ownership of positioning, messaging, and go-to-market;
• Technical fluency through an engineering or technical degree or deep experience managing or marketing highly technical products;
• Ability to discuss data architectures, PLM tool landscapes, and software-defined product development credibly;
• Experience building sales enablement for complex enterprise deals with €100K+ ACV, 6-12-month cycles, and multi-stakeholder buying committees;
• Strong competitive intelligence skills and ability to articulate differentiation in the buyer's language;
• Daily use of AI tools for content creation, research, and workflow automation;
• Product marketing identity with the ability to partner with Product and Engineering while focusing on marketing;
• Native or near-native English;
• Working-level German; strong English is sufficient if German is your native language;
• Based in Berlin or close enough for regular in-office collaboration.

• EU work authorization is required;
• The role requires regular in-office collaboration, especially during the first months.