product marketing manager in Aortic

Cook Medical is a global, family-owned medical device company that has been improving patients’ lives since 1963 through ethical business practices and innovative healthcare solutions.

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the Aortic specialty;
• Influence specialty business strategy and direction;
• Align mid-term marketing strategy and annual marketing plans with business goals, brand strategy, and brand perception improvement;
• Develop global go-to-market strategies with product management, sales, and global functions;
• Develop value propositions, claims, and messaging in alignment with brand guidelines;
• Ensure successful execution of global and regional product launches;
• Use customer personas and buyer journeys to develop marketing strategies and plans;
• Review and approve campaign tactics and marketing materials in line with advertising and promotions compliance;
• Engage with customers and subject matter experts to understand markets and customer needs and inform marketing strategy;
• Establish objectives for campaigns and channels, including customer meetings and events;
• Provide measurable input to marketing and specialty processes, systems, and operational plans;
• Work independently to understand root causes of unique and difficult issues;
• Manage large, complex marketing initiatives of strategic importance involving cross-functional teams;
• Foster and maintain a workplace culture respectful and supportive of individual differences;
• Work and interact effectively and professionally with people throughout various levels of the global organization;
• Maintain company values, policies, and standards;
• Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

• Bachelor’s degree in marketing, science, or business;
• At least 10 years of relevant experience in strategic marketing;
• Experience developing effective marketing strategies and plans that drive business goals;
• Analytical and problem-solving skills with an operations mindset;
• Experience working with sales and marketing teams;
• Experience in brand management and product marketing;
• Effective oral and written communication skills;
• Ability to travel globally and domestically.

• Competitive, performance-related compensation and benefits;
• Paid time off and holidays;
• Hybrid or remote work options where possible;
• Learning opportunities, educational assistance, and development programs;
• Health and wellness initiatives, social activities, and community engagement;
• The position is global in scope, and Cook Medical is open to location for the right candidate.