product marketing manager in web products

Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and mid-sized firms transform their businesses through digital solutions and innovative technologies.

• Unite the work of the technical team implementing pages and blocks with the SEO optimization team, and set the overall direction for website development;
• Analyze website statistics and user behavior, including scroll depth, block clicks, page-view depth, and user journeys, and translate insights into specific changes;
• Conduct competitive analysis of positioning, offers, page structure, and acquisition approaches;
• Prepare technical briefs for the website implementation team, covering pages, blocks, content, texts, and positioning;
• Prepare technical briefs for the SEO team covering optimization;
• Break down new product and service launches into presentation elements, positioning, required blocks, and texts;
• Forecast results based on data and assess the potential impact of changes using current statistics.

• 3+ Years of experience in web product development or product marketing;
• Experience growing a website from scratch to measurable results, such as from 0 to 1000 visitors;
• Experience launching a product or service on a website;
• Proficiency in Google Analytics and Clarity;
• Ability to conduct competitive analysis;
• Understanding of the market and trends, including the use of AI in work;
• Strong analytical skills and ability to connect metrics;
• English proficiency at Intermediate+ level or higher.

• The company cooperates with businesses including Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, and Shypple;
• Opportunity to gain experience developing business relationships with major global brands;
• Opportunity to work on large-scale projects using cutting-edge technologies;
• Interesting and high-profile deals, negotiation practice, and communication with C-level people;
• Access to educational platforms, seminars, and practices;
• Opportunities for specialist or managerial growth;
• Activities are decently rewarded.