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описание
Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and middle-sized firms transform their businesses by creating digital solutions with innovative technologies.
задачи
Develop and implement an SEO strategy for the corporate website focused on organic traffic, conversions, and qualified leads;
Conduct technical and SEO audits, identify growth opportunities, and build optimization roadmaps;
Manage on-page and internal SEO optimization across the website;
Manage keyword research, search demand analysis, site structure, query clustering, and page targeting;
Optimize titles, descriptions, headings, internal linking, URL structure, schema markup, and other on-page SEO elements;
Define technical SEO requirements and tasks for development teams;
Monitor indexing, crawlability, Core Web Vitals, rankings, organic traffic, conversions, and leads;
Define SEO requirements for articles, landing pages, case studies, research, whitepapers, and other company content;
Develop Generative Engine Optimization as a separate organic growth track;
Analyze how the company, its services, expertise, and content are represented in AI-generated answers and generative search;
Optimize content to increase the likelihood of being mentioned, cited, or displayed in AI systems;
Test new approaches to GEO, AI search optimization, and LLM discovery;
Develop off-page SEO and the company’s link-building strategy;
Manage a team of link-building specialists by building processes, defining goals and KPIs, and monitoring execution and quality;
Analyze the company’s and competitors’ link profiles and develop channels for acquiring relevant, high-quality links.
требования
Hands-on experience growing corporate or large commercial websites through SEO;
Strong knowledge of technical SEO, on-page SEO, content SEO, and off-page SEO;
Deep understanding of search engines, indexing, crawling, ranking factors, and search intent;
Experience optimizing websites and landing pages, conducting keyword research, and clustering queries;
Experience optimizing articles, research, whitepapers, landing pages, and other content;
Hands-on link-building experience and experience managing link-building specialists or contractors;
Strong knowledge of Google Search Console, Google Analytics, and professional SEO platforms;
Ability to analyze SEO metrics, conversions, and impact on lead generation;
Understanding of modern Generative Engine Optimization principles and AI search;
Ability to independently develop hypotheses, test them, and take responsibility for results;
English proficiency at Intermediate level or higher;
Nice to have: successful promotion in AI, hands-on GEO experience, visibility in AI-generated answers and generative search, use of AI/LLM tools for SEO, B2B/IT SEO and international SEO including structured data and schema markup, SEO or link-building/Digital PR team management, focus on MQL, SQL, and business metrics.
условия
The company cooperates with businesses including Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, and Shypple;
Opportunity to gain experience developing business relationships with major global brands;
Large-scale projects using cutting-edge technologies;
Interesting and high-profile deals, negotiation practice, and communication with C-level people;
Access to educational platforms, seminars, and practices;
Opportunities for specialist or management growth;
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