seo specialist for higher education

SoTalent is a higher education organisation supporting undergraduate, postgraduate and professional programme recruitment.

• Develop and execute SEO strategies to improve organic search visibility and performance;
• Conduct regular technical SEO audits and identify opportunities for improvement;
• Carry out keyword research, competitor analysis and content gap analysis;
• Create, edit and optimise high-quality, search-focused content;
• Develop and implement content strategies aligned with audience needs and search intent;
• Monitor SEO and content performance using analytics and reporting tools;
• Translate data and insights into actionable recommendations;
• Optimise website performance, UX and mobile experience;
• Collaborate with marketing, academic and cross-functional stakeholders on digital initiatives.

• Bachelor's degree in Marketing, Communications, English, Journalism or a related discipline, or equivalent professional experience;
• Demonstrable experience in SEO, digital marketing and content creation;
• Strong knowledge of technical, on-page and off-page SEO;
• Experience developing SEO strategies, conducting keyword research, competitor analysis and SEO audits;
• Excellent copywriting, editing and proofreading skills;
• Experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs and Screaming Frog;
• Experience working with CMS platforms such as WordPress;
• Good understanding of Core Web Vitals, website performance, UX and mobile optimisation;
• Strong analytical skills with the ability to turn data into practical recommendations;
• Excellent communication, organisation, project management and stakeholder management skills.

• 25 Days annual leave plus 8 public holidays;
• Additional annual leave based on length of service;
• Workplace pension scheme;
• Tuition reimbursement for career development courses;
• Flexible benefits including Cycle to Work, Workplace Nursery and technology schemes;
• Employee discounts and wellbeing programmes;
• Reward and recognition programme;
• Employee referral scheme;
• Discretionary annual performance bonus.