sales manager premium consumer electronics

The client is a premium white goods brand in sustained international growth, built on design credibility, engineering quality, and a position at the upper end of the market. It is expanding its presence across Central and Eastern Europe, the Baltics, and the Mediterranean.

• Build and lead the regional distribution network, appointing new partners and improving existing partner performance;
• Own annual sales, margin, and sell-out targets for the territory;
• Negotiate commercial terms and annual agreements with distributors, buying groups, and key retail accounts;
• Develop premium market positioning, protect price architecture, and ensure appropriate brand presentation;
• Grow the contract and project channel with developers, kitchen manufacturers, and hospitality specifiers;
• Work with marketing, supply chain, and product colleagues at head office to translate central strategy into local execution;
• Provide accurate forecasting and market intelligence to the leadership team;
• Travel significantly across the territory and visit head office regularly.

• Strong track record in domestic appliances, consumer electronics, kitchens, or a comparable premium consumer durables category;
• Proven experience managing distributors and importers across several relevant markets;
• Deep experience in at least part of Central and Eastern Europe, the Baltics, or the Mediterranean;
• Commercial judgement to build a business from a low base while balancing early volume with long-term brand positioning;
• Fluent English;
• Self-direction to work autonomously in a remote role;
• Credibility to represent a premium brand at senior level with partners and retailers;
• Experience growing a territory rather than only maintaining one;
• Nice to have: Additional regional languages.

• Remote, home-based role within the territory;
• Location is flexible within the territory;
• Significant travel across the territory and regular head office visits;
• Attractive package commensurate with experience;
• Visible ownership of a growth market and direct access to the senior commercial team.