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описание
Wise is a global technology company building a way to move and manage money worldwide. It helps people and businesses send money internationally, spend abroad, and make and receive international payments.
задачи
Translate complex business questions into clear analytical frameworks that drive strategic decisions;
Design and execute analyses of campaign performance, customer segmentation, and engagement patterns across the customer lifecycle;
Apply A/B testing and incrementality methodologies to measure and improve CRM campaign effectiveness;
Develop and maintain dashboards and reporting tools for key CRM metrics;
Collaborate with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and define requirements for new initiatives;
Build and optimise customer segmentation models for targeting and personalisation;
Contribute to the CRM analytics strategy and measurement framework.
требования
Hands-on experience in marketing analytics, specifically CRM or lifecycle marketing;
Advanced SQL proficiency for complex data manipulation in a modern data warehouse such as Snowflake;
Experience with data modeling using dbt and visualisation tools for dashboards and reports;
Experience with Python or R for data analysis;
Understanding of experimental design and statistical testing methodologies;
Excellent communication skills and the ability to turn complex analyses into clear, actionable business recommendations;
Experience working cross-functionally with marketing and product teams;
Nice to have: Knowledge of marketing automation platforms and CRM tools, familiarity with customer segmentation techniques and personalisation frameworks.
условия
RSUs in a growing public company;
Work from almost anywhere in the world for up to 90 days a year;
Flexible working;
Private Medical Insurance and Life Insurance;
Discounted gym memberships and cycle to work scheme;
Paid 6-week sabbatical leave after four years;
26 Weeks of maternity leave at full pay;
Annual self-development budget;
Annual Mission Days festival;
Pet-friendly offices;
Group activities including yoga, running, and board game nights.
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