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описание
Just Eat Takeaway.com is a global online delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners through its technology platform.
задачи
Design and optimise multi-channel CRM campaigns across email, push, SMS, and in-app platforms to drive long-term customer lifetime value;
Improve campaign performance and customer retention through A/B testing, data analysis, and segmentation;
Streamline CRM processes, voucher planning, and campaign workflows across markets;
Partner with international and local teams to experiment with CRM technologies and AI-driven engagement strategies;
Collaborate with data, product, and brand teams to ensure timely, brand-aligned, customer-focused messaging;
Onboard, mentor, and review the work of junior team members and interns;
Maintain CRM best practices and hold the team accountable for high-impact, error-free execution;
Lead strategic CRM projects involving segmentation, personalisation, cross-channel innovation, and new channel strategies.
требования
Proven expertise in multi-channel CRM marketing and end-to-end management of complex Email, Push, and In-App campaigns;
Data-driven approach to segmentation and customer retention;
Strong stakeholder management and project ownership skills;
Ability to influence and collaborate with local and global teams;
Proactive and agile approach in a global scale-up environment;
Experience mentoring junior colleagues and a collaborative mindset;
Exceptional English communication skills;
Curiosity about CRM innovation, including AI-driven engagement tools and emerging channel strategies;
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