crm manager in online delivery

The employer's client is a leading global online delivery and food-tech platform operating across international markets.

• Formulate and execute data-driven global CRM and lifecycle marketing strategies across email, push notifications, in-app messaging, and SMS;
• Build automated customer journeys, segmentation models, and personalized triggered campaigns for different customer cohorts;
• Collaborate with Data Science and BI teams to analyze churn signals, repurchase frequency, and cohort retention dynamics;
• Lead systematic A/B and multivariate testing agendas to optimize campaign messaging, timing, creative, and channel mix;
• Partner with Product and Commercial teams to drive consumer promotions, loyalty schemes, and cross-sell initiatives;
• Champion CRM best practices, deliverability governance, and GDPR/e-privacy compliance across all operating jurisdictions;
• Manage cross-functional stakeholder alignments, agency partners, and junior CRM specialists.

• 6+ Years of specialized CRM, lifecycle marketing, or retention experience in a fast-paced B2C digital marketplace or tech platform;
• Mastery of enterprise marketing automation and customer engagement platforms, such as Braze, Iterable, and Salesforce Marketing Cloud;
• Strong analytical mindset with the ability to query data using SQL and interpret complex customer behavior datasets;
• Deep understanding of consumer psychology, lifecycle funnels, loyalty economics, and marketing automation mechanics;
• Proven track record running high-impact experimentation frameworks that measurably grow retention and incremental revenue;
• Excellent English communication skills with strong cross-cultural project management capabilities;
• Bachelor’s degree in Marketing, Business Analytics, or a related field.

• €85,000 – €115,000 Per year + Performance Bonus & Benefits;
• Annual performance bonus and equity participation opportunities;
• Comprehensive Dutch collective pension scheme;
• Top-tier medical benefits;
• Transit passes;
• Hybrid working environment supporting workplace flexibility and deep collaboration;
• Modern headquarters in Amsterdam;
• International team culture.