crm manager in social networking

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• Achieve engagement goals, such as Daily Active Users, as part of the five-person CRM team;
• Plan, test, and implement newsletters in coordination with the Content and Advertising teams, and improve content and delivery to increase click rates;
• Set up and continuously optimize automated campaigns, including onboarding, reactivation, and triggered communications, for different user groups across email, push notifications, and in-app messages;
• Develop audience segments based on factors such as interests or neighborhood size to provide users with a personalized experience;
• Work with the Product and Data teams to better understand users and implement targeted measures;
• Create reports and regularly communicate testing results and goal attainment in the area;
• Coordinate with the team on best practices, content, and sending times.

• At least 5 years of CRM experience;
• Strong knowledge of Braze;
• Analytical, data-driven decision-making skills, including interpreting and using KPIs, combined with creativity in increasing engagement;
• Independent and structured approach to planning and implementing campaigns and projects;
• Experience setting up and analyzing multi-channel journeys and A/B tests, and deriving recommendations from them;
• Technical expertise in CRM infrastructure, link tracking, deliverability, and tool optimization;
• Interest in developing a digital product with social value;
• German at native-speaker level and fluent English.

• A meaningful job contributing to a product with value for the community;
• Work with a friendly, experienced team that shares knowledge and learns together;
• Insight into the entire workflow of the social startup and foundation;
• Responsibility and opportunities to contribute actively;
• SpenditCard providing an additional €35 per month to spend as desired;
• 30 Days of annual leave, with workation options and a sabbatical;
• Strengths-based development culture using Gallup StrengthsFinder;
• Workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn.