2 авг

CRM-маркетолог

ориентир по рынку
вакансия зп не указана
в среднем 206 233 ₽
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описание

The hiring process includes a practical case study.

Ardoq is an AI-powered Enterprise Architecture platform that turns enterprise complexity into connected intelligence. Built on a proprietary graph foundation, it helps large organizations understand how their people, processes, and technology fit together, simulate change, reduce risk, and make faster decisions.

задачи

  • Own email and lifecycle programs across acquisition nurture, onboarding, adoption, and re-engagement;
  • Manage data privacy and consent across operating regions;
  • Build segmented, automated nurture flows in HubSpot;
  • Use intent signals to segment and route prospects through content journeys;
  • Build and support HubSpot web pages for the prospect journey;
  • Partner with Demand Generation, Sales, and BDR teams to align marketing and sales outreach;
  • Run testing programs and report on engagement, conversion, and pipeline contribution;
  • Improve programs based on test results and performance insights;
  • Maintain database health and deliverability;
  • Keep programs compliant, on brand, and valuable to recipients;
  • Map campaign leads to appropriate nurture journeys;
  • Check HubSpot workflow entry and exit logic before launch;
  • Analyze open, click, and conversion data to identify drop-off points;
  • Design tests to improve underperforming sequences;
  • Coordinate messaging with BDR leadership, Content, and Product Marketing.

требования

  • Track record of designing and running email and lifecycle programs that moved prospects through a funnel and delivered measurable results;
  • Hands-on fluency with HubSpot workflows, sequences, forms, landing pages, lead scoring, and lifecycle stages;
  • Experience with the CRM integration behind HubSpot programs;
  • Experience building segmentation and personalization;
  • Experience running and interpreting A/B or multivariate tests;
  • Working understanding of sender reputation and inbox placement;
  • Understanding of consent obligations under GDPR and CAN-SPAM;
  • Customer-focused approach to designing prospect and customer journeys;
  • Ability to work at pace, prioritize useful next steps, and follow through quickly;
  • Ability to collaborate closely with Sales, Content, and Product Marketing;
  • Direct and constructive communication about data quality and priorities;
  • Focus on engagement, conversion, and pipeline impact;
  • Uses AI and automation with sound judgment;
  • Nice to have: None specified.

условия

  • Employee stock options;
  • 25 Days of annual leave offered globally;
  • Enhanced parental leave available globally;
  • Retirement and insurance benefits, including travel, health, disability, and life insurance;
  • Annual learning budget;
  • Practical case study is included in the hiring process.

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