22 сен

seo specialist for dynamic energy pricing

ориентир по рынку
вакансия зп не указана
в среднем 130 194 ₽
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описание

Pstryk is a modern energy brand that offers customers access to energy at dynamic prices. Its mobile application provides current energy prices, real-time consumption data, and one-click bill payments.

задачи

  • Plan and create SEO content, including articles, guides, landing pages, and product pages;
  • Analyze keywords and build and develop a data-driven content strategy;
  • Manage website content in the CMS by publishing, updating, and organizing subpages, the blog, and landing pages;
  • Optimize existing content, including structure, internal linking, metadata, and information freshness;
  • Turn customer conversations and testimonials into case studies, articles, website sections, and campaign materials;
  • Collaborate with performance, creative, product, and IT teams;
  • Maintain the brand tone of voice across all website content;
  • Measure the results of activities and draw conclusions from the data.

требования

  • 2–3 Years of experience in content marketing or SEO, supported by a portfolio;
  • Excellent Polish writing skills and the ability to explain complex topics in simple language;
  • Practical knowledge of SEO, including keyword research, content structure, internal linking, metadata, and search intent;
  • Familiarity with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Senuto, or similar;
  • Ability to work independently in a CMS;
  • Ability to use AI, including Claude, as a daily tool;
  • Independence, strong organization, and curiosity about data;
  • Nice to have: experience with energy, technology, or other regulated brands such as telecommunications, finance, or insurance that combine technology with a mass-market service; familiarity with Prismic.

условия

  • B2B contract;
  • Real influence on the brand strategy and substantial autonomy in building the area and its processes;
  • Work on a product that helps people reduce their bills;
  • Short decision-making path;
  • Access to data and modern tools, including AI;
  • Collaboration with experienced Pstryk specialists.

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